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Thousands of article marketers submit their articles every day. Only a small percentage of them are successful, and a minuscule percentage of them are ranked by Search Engines (SEs) in top positions. So, only a very small percentage of the articles submitted are ultra-successful, some are moderately successful, and many fail for various reasons.
What accounts for the success of the successful articles? Here’s my ‘ready to use’ checklist, in my own order of importance. You may know some of these, if you’re already into Article Marketing. Chances are, there should be at least a few in my list that you may not be aware of.
Every time you write and submit an article, compare your article and its submission process with this Checklist, and increase the chances of your article’s success. Ok, here we go.
1. Is Your Article Title Powerful? Is it Shocking/ Controversial/ Intriguing/ Beneficial/ Topical/ Informative/ Calling To Action?
2. How High Are The PR’s Of The Article Directories Where You Submit Your Articles?
3. Is Your Author Bio (Resource Box) Sufficiently Promising?
4. Do You Offer Any Incentives To Visit Your Site?
5. Do Your Sites/ Blogs and Products Deliver On Your Article’s Promise?
6. Have You Created Variable Anchor Texts In Your Author Bio?
7. How Original Is Your Article’s Central Idea?
8. How Many Directories Are You Submitting Your Article To?
9. Do You Submit Multiple Versions Of Your Article To Different Directories, Or Mass-Submit Just One Version To All Of Them?
10. Do You Re-Create Your Article Into Multiple Versions, Or Spin Them?
11. How Popular Is Your Niche? And How Much Competition Vies For Your Niche?
12. Have You Written Your Articles Well Enough?
13. Are You Submitting Your Article to The Right Category In Every Directory?
14. Do You Post A Copy Of Your Article In Your Own Blog/ Site?
15. Do You Own An Article Directory In Your Niche, Getting Populated Automatically? Do You Post Your Articles In It?
16. Is Your Article Summary Enticing?
17. How Popular An Author Are You?
18. How Popular Are Your Articles’ Keywords? And How High Is The Competition For These Keywords?
19. How Well Do You Use Your Time?
20. How Lucky Are You?
21. After article marketing, are you marketing your article?
Like it or not, the most precious commodity you have is your time. Most of the successful online entrepreneurs outsource most of their work; they use their time only for strategic thinking. Most of them don’t even write or submit their articles. It’s absolutely essential for your articles to appear very frequently in article directories. Ideally, many per day, but at least one per week. If you don’t have enough time, try to at least write your articles, and outsource effective submission. If you have no time for writing too (or if you have no interest or skills in writing), it’s better to outsource both writing and submission.
Articles are like food - the fuel that drives business. Skip writing and submitting articles at the risk of your business.
Good Luck for you and your article!
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